A LEADERSHIP COMMUNICATION
learning programme available face-to-face,
virtually or as an eLearning
Available as a consultancy service where
we build your stakeholder persuasion strategy
If you wish persuade, you must appeal to interest rather than intellect.
– Benjamin Franklin
Why do this?
There is no way to guarantee that your stakeholders will say: “Yes!” to your offer. And this makes high-stakes persuasion stressful and challenging; we are understandably anxious about the prospect of being rejected.
In addition, most professionals are ill equipped to help themselves. They get blind-sided by what they want and give little regard to defining what their prospect will agree to.
Coupled with this, most people’s persuasion toolkit is restricted to techniques which were modelled to them as children. They employ these limited tactics again and again in a hit-and-hope approach. Scientifically speaking, there is just a 16% chance that your prospect will share the persuasive approach which you are unwittingly employing at any particular moment in time.
Getting your prospects to buy-in is hard enough at the best of times; why not learn the psychology of persuasion and get yourself the other 86% of available options?
Deal with difficult stakeholders who are blocking you from getting what you want by developing natural, authoritative and powerful persuasion skills!
What are the benefits?
You will start by understanding exactly how to understand what your stakeholders are interested in so that you can create offers which they will want to say “yes!” to and which also get you what you want.
You will learn how to structure your message according to proven psychological principles so that it maximizes your chances of getting your stakeholders to buy-in.
Furthermore, you will learn how to anticipate all of the sticking points and doubts which your stakeholders may have so that you can navigate your way around them. Also you will master persuasive decision-making shortcuts so you can greatly increase your chances of reaching agreement by appealing to your stakeholders subconscious persuasive preferences.
- Instantly getting your stakeholders’ attention and creating offers which are as attractive as possible for them – while getting you what you want too
- The 5-Step Persuasive Communication Strategy which will enable you to easily get your audience’s buy-in for your future action plans by mirroring how the human mind works
- The 4-Step Story-Selling Strategy which will enable you to create the most engaging and memorable business reviews and ensure you can get your stakeholders to agree with your interpretation of the events
- How you can anticipate all of the difficult questions which your stakeholders will ask you so that you are always ready to confidently answer them and gain their trust
- Leveraging the 6 Universal Principles of Persuasion to get your stakeholders to agree with you by touching their subconscious soft spots (which even they are not aware of)
This is a practical and engaging workshop backed up by robust theories from psychology and communication theory and with role-play exercises replicating the exact challenges you will face on the job.
Apply robust psychological techniques to get what you want
by powerfully aligning your interests with your stakeholders
I expected the Audit Report Writing Workshop to be a very dry and theoretical course with instructions on how we write reports in Vodafone.
But to tell you the truth, I came home and I said to my wife: “Susan, today I’ve had the most amazing training I’ve ever had!” – and I’ve had some great training!
The report writing training was fantastic – the difference being that the trainer really knew how to bring the message across. The training was very interactive. It not only taught me how to write in the most efficient and professional way but also how to make a powerful connection with the reader.
All in all, we not only learnt how to write reports, but we also learnt how to communicate effectively which I think is the key. That was the real added value of this course.
Senior Internal Auditor
As a training experience, Financial Report Writing Workshop took our attention from the very start – not just me, but the whole group.
People were saying: “Wow! It’s 9 o’clock on the day of the first session and we have already defined exactly what the key problem is with our report writing.”
I would definitely recommend this financial report writing training. It’s not just about the books and the materials, but it’s important to learn things that you will remember at work and know how to use.
I immediately applied what I learnt from the training into my real business life. The expertise of the trainer and how the training was delivered was the key to success here. What is delivered is important, but how it was delivered was what I would also like to recommend. In this sense, it was better than 99% of the training I have had till now.
Corporate Business Account Manager
Bespoke communication learning programmes
to take your performance to the ultimate level
How can you join?
How do we work?
We have a comprehensive catalogue of bespoke learning programmes to help busy professionals master their Leadership Communication and Expert Communication. In addition, we offering fast-track options for Non-Native Communication development for global professionals who do not speak English as their mother-tongue.
All of our programmes are supported by the latest insights from adult learner theory and the 70:20:10 model.
What is more, our programmes are delivered by expert consultants who are thought-leaders in their fields and possess a wealth of experience in both the business environment and formal learning settings.
All of which guarantees maximum ROI for your organisation.