learning programme available face-to-face,
virtually and as an eLearning

Available as a consultancy service where we create your inspirational story for you!

Stories are the single most powerful weapon
in a leader’s arsenal.

– Howard E. Gardner


Why do this?

During your career, you will meet more people than in any other area of our life. And they will frequently have radically different perspectives, interests and concerns from yours.

So how can we win them over when they simply don’t care about your ideas, plans and strategies?

With the magic of stories!

Stories transform us. They have the power to make us think and feel differently. They make indelible marks on our memories. They inspire us to act.

With the advent of social media, we have never before taken in so much information in story format – it is now our vehicle of choice. Furthermore, psychological research has demonstrated that stories are the most powerful communication tools for changing hearts and minds of a sceptical audience.

And this makes it all the more sad that most professionals today are completely lost when it comes to storytelling – the communication master technique of the early 21st Century.

Persuasive storytelling enables you to fully engage your audience and make them care about issues which they previously had little
to no interest in!

What are the benefits?

You will start by learning how to maximize the persuasive power and long-term memorability of your persuasive stories by leveraging narrative transportation theory.

You will master the art of crafting your plot and selecting narrative components for your story which will have a maximum impact on the emotional and intellectual engagement of your audience; as well as learning how to easily modify your story to guarantee it lands with any audience.

Furthermore, you will learn to leverage the three types of inspirational story which will inspire and motivate your audience to solve problems, collaborate with you or seek out new and improved options.

Call us on +44 (0) 7914 691 549 or email us at to talk to
a Learning Advisor
about this programme

Key Content

  1. The advantages of narrative persuasion over analytical persuasion and guaranteeing you trigger the most powerful psychological effect by leveraging 3 narrative transportation theory components
  2. Applying the 6-step narrative framework so that you can quickly create powerful stories which enable understanding, simplify complexity, offer clear direction and animate your audience
  3. Modifying the focal points of your story so you can match them to different audience profiles and make sure your message is immediately relevant and persuasive for all stakeholders
  4. Leveraging the 3 typologies for inspiring stories to promote creativity and sharing on the quest for solutions; to energize the team to rise to a challenge; and to inspire trust and collaboration
  5. Weaving empathy and imagery into your story in a way psychologically proven to maximize engagement and increases the memorability and persuasive power of your message over time

This is a practical and engaging workshop backed up by robust theories from psychology and communication theory and with role-play exercises replicating the exact challenges you will face on the job.


Master the most persuasive, intuitive
and long-lasting leadership communication tool
to get the buy-in of any stakeholder!

I expected the Audit Report Writing Workshop to be a very dry and theoretical course with instructions on how we write reports in Vodafone.

But to tell you the truth, I came home and I said to my wife: “Susan, today I’ve had the most amazing training I’ve ever had!” – and I’ve had some great training!

The report writing training was fantastic – the difference being that the trainer really knew how to bring the message across. The training was very interactive. It not only taught me how to write in the most efficient and professional way but also how to make a powerful connection with the reader.

All in all, we not only learnt how to write reports, but we also learnt how to communicate effectively which I think is the key. That was the real added value of this course.

Dominque Pauwels
Senior Internal Auditor

As a training experience, Financial Report Writing Workshop took our attention from the very start – not just me, but the whole group.

People were saying: “Wow! It’s 9 o’clock on the day of the first session and we have already defined exactly what the key problem is with our report writing.”

I would definitely recommend this financial report writing training. It’s not just about the books and the materials, but it’s important to learn things that you will remember at work and know how to use.

I immediately applied what I learnt from the training into my real business life. The expertise of the trainer and how the training was delivered was the key to success here. What is delivered is important, but how it was delivered was what I would also like to recommend. In this sense, it was better than 99% of the training I have had till now.

Emre Tor
Corporate Business Account Manager

Bespoke communication learning programmes
to take your performance to the ultimate level

How can you join?


You can train your people in-house



Or you can take one of our OPEN SESSIONS in London


You can even take a VIRTUAL PROGRAMME

... WHENEVER and WHEREVER you want to


We even coach your TOP DOGS!



your organisation's


How do we work?

We have a comprehensive catalogue of bespoke learning programmes to help busy professionals master their Leadership Communication and Expert Communication. In addition, we offering fast-track options for Non-Native Communication development for global professionals who do not speak English as their mother-tongue.

All of our programmes are supported by the latest insights from adult learner theory and the 70:20:10 model.

What is more, our programmes are delivered by expert consultants who are thought-leaders in their fields and possess a wealth of experience in both the business environment and formal learning settings.

All of which guarantees maximum ROI for your organisation.

70: 20: 10 Model

Ask Us a Question


Your Question: