MASTERING
SALES
PRESENTATIONS

A SALES COMMUNICATION LEARNING PROGRAMME AVAILABLE FACE-TO-FACE, VIRTUALLY OR AS AN E-LEARNING

Available as a consultancy service where we create your sales presentation for you!

You cannot bore people into buying your product, you can only interest them into buying.

– David Ogilvy

 

Why do this?

When most people think of salespeople, what do they imagine?

Slippery, untrustworthy characters who can’t stop talking.

We know this stereotype is to be avoided at all costs, yet it’s incredible how many salespeople fall into this talking trap. The talking bug is at its worst during the sales presentation – the valuable part of the sales cycle when you make your offer to the prospective customer. This tends to be all: “Me, me, me!”; and consequently, most buyers hate sales presentations.

This is wonderful news for sales people who have mastered the skill of creating and delivering great sales presentation. The expert sales presenter also knows how to position their offer in a way that is so relevant and attractive that it sticks in the prospects mind and becomes the only choice.

However, the majority of salespeople are still trying to bore their prospective customers into buying.

MAKE YOUR SALES PRESENTATIONS ABOUT YOUR PROSPECTIVE SO YOU CAN FULLY ENGAGE THEM, BUILD TRUST, AFFECT THEIR EMOTIONS, BE REMEMBERED AND YOU BECOME THEIR FIRST CHOICE

What are the benefits?

You will start by learn the very best way to structure the content of your sales presentation so that it has the maximum persuasive effect on your prospective customer by mirroring the way the human mind moves when we make sales decisions.

You will master the art of slide deck and message design so that you can always dazzle your prospect and make them feel flattered that you care so much about them and the sale. What’s more the methods and tool which we will give you will speed up your preparation by as much as 3 times.

Furthermore, you will learn to you will learn how to guarantee that your spoken performance is always confident, fluent and authoritative from the opening ice-breaker to the challenging questions you will face at the end – even when you are presenting to challenging and intimidating high-profile prospects in the most stressful sales situations.

Call us on +44 (0) 7914 691 549 or email us at hello@elcconsultants.co.uk to talk to
a Learning Advisor about this programme

Key Content

  1. The 5-Step Persuasive Communication Roadmap which will enable you to create the perfect content for your sales presentation; making it high-impact, value-packed and memorable
  2. Opening your presentation with an ice-breaker and offer to fully engage and excite your audience while establishing your authority, credibility and trustworthiness as the expert they need to buy from
  3. Designing a slide deck and spoken message which amazes your audience and shows them exactly how much you care about them and this sale; and how to prepare this 3 times faster than it takes you now
  4. Guaranteeing that your presentation performance is always as confident, fluent and natural as possible; especially when presenting to VIP customers in high-stakes, stressful sales situations
  5. Our unique Customer Question Catcher preparation tool to enable you to successfully handle all the challenging questions which your audience will ask so you can calm their doubts and close the deal

This is a practical and engaging workshop backed up by robust theories from psychology and communication theory and with role-play exercises replicating the exact challenges you will face on the job.

BowlingBall

Deliver the most persuasive and engaging customer focussed sales presentations to make your offer the only option in the sea of boring, self-centred competitors

I expected the Audit Report Writing Workshop to be a very dry and theoretical course with instructions on how we write reports in Vodafone.

But to tell you the truth, I came home and I said to my wife: “Susan, today I’ve had the most amazing training I’ve ever had!” – and I’ve had some great training!

The report writing training was fantastic – the difference being that the trainer really knew how to bring the message across. The training was very interactive. It not only taught me how to write in the most efficient and professional way but also how to make a powerful connection with the reader.

All in all, we not only learnt how to write reports, but we also learnt how to communicate effectively which I think is the key. That was the real added value of this course.

Dominque Pauwels
Senior Internal Auditor
Vodafone

As a training experience, Financial Report Writing Workshop took our attention from the very start – not just me, but the whole group.

People were saying: “Wow! It’s 9 o’clock on the day of the first session and we have already defined exactly what the key problem is with our report writing.”

I would definitely recommend this financial report writing training. It’s not just about the books and the materials, but it’s important to learn things that you will remember at work and know how to use.

I immediately applied what I learnt from the training into my real business life. The expertise of the trainer and how the training was delivered was the key to success here. What is delivered is important, but how it was delivered was what I would also like to recommend. In this sense, it was better than 99% of the training I have had till now.

Emre Tor
Corporate Business Account Manager
HSBC

Bespoke communication learning programmes
to take your performance to the ultimate level

How can you join?

GroupProgramme

You can train your people in-house

... in one of our GROUP LEARNING PROGRAMMES

OpenCourse

Or you can take one of our OPEN SESSIONS in London

VirtualCourse

You can even take a VIRTUAL PROGRAMME

... WHENEVER and WHEREVER you want to

Coaching

We even coach your TOP DOGS!

ROI

EMPOWERING

your organisation's

COMMUNICATION

How do we work?

We have a comprehensive catalogue of bespoke learning programmes to help busy professionals master their leadership communication and technical communication. In addition, we offering fast-track options for non-native communication development for global professionals who do not speak English as their mother-tongue.

All of our programmes are supported by the latest insights from adult learner theory and the 70:20:10 model.

What is more, our programmes are delivered by expert consultants who are thought-leaders in their fields and possess a wealth of experience in both the business environment and formal learning settings.

All of which guarantees maximum ROI for your organisation.

70: 20: 10 Model

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