MASTERING
SALES
PRESENTATIONS

A SALES COMMUNICATION LEARNING PROGRAMME AVAILABLE FACE-TO-FACE, VIRTUALLY OR AS AN E-LEARNING

Available as a consultancy service where we create your sales presentation for you!

You cannot bore people into buying your product, you can only interest them into buying.

– David Ogilvy

 

Why do this?

When most people think of salespeople, what do they imagine?

Slippery, untrustworthy characters who can’t stop talking.

We know this stereotype is to be avoided at all costs, yet it’s incredible how many salespeople fall into this talking trap. The talking bug is at its worst during the sales presentation – the valuable part of the sales cycle when you make your offer to the prospective customer. This tends to be all: “Me, me, me!”; and consequently, most buyers hate sales presentations.

This is wonderful news for sales people who have mastered the skill of creating and delivering great sales presentation. The expert sales presenter also knows how to position their offer in a way that is so relevant and attractive that it sticks in the prospects mind and becomes the only choice.

However, the majority of salespeople are still trying to bore their prospective customers into buying.

MAKE YOUR SALES PRESENTATIONS ABOUT YOUR PROSPECTIVE SO YOU CAN FULLY ENGAGE THEM, BUILD TRUST, AFFECT THEIR EMOTIONS, BE REMEMBERED AND YOU BECOME THEIR FIRST CHOICE

What are the benefits?

You will start by learn the very best way to structure the content of your sales presentation so that it has the maximum persuasive effect on your prospective customer by mirroring the way the human mind moves when we make sales decisions.

You will master the art of slide deck and message design so that you can always dazzle your prospect and make them feel flattered that you care so much about them and the sale. What’s more the methods and tool which we will give you will speed up your preparation by as much as 3 times.

Furthermore, you will learn to you will learn how to guarantee that your spoken performance is always confident, fluent and authoritative from the opening ice-breaker to the challenging questions you will face at the end – even when you are presenting to challenging and intimidating high-profile prospects in the most stressful sales situations.

Call us on +44 (0) 7914 691 549 or email us at hello@elcconsultants.co.uk to talk to
a Learning Advisor about this programme

Key Content

  1. The 5-Step Persuasive Communication Roadmap which will enable you to create the perfect content for your sales presentation; making it high-impact, value-packed and memorable
  2. Opening your presentation with an ice-breaker and offer to fully engage and excite your audience while establishing your authority, credibility and trustworthiness as the expert they need to buy from
  3. Designing a slide deck and spoken message which amazes your audience and shows them exactly how much you care about them and this sale; and how to prepare this 3 times faster than it takes you now
  4. Guaranteeing that your presentation performance is always as confident, fluent and natural as possible; especially when presenting to VIP customers in high-stakes, stressful sales situations
  5. Our unique Customer Question Catcher preparation tool to enable you to successfully handle all the challenging questions which your audience will ask so you can calm their doubts and close the deal

This is a practical and engaging workshop backed up by robust theories from psychology and communication theory and with role-play exercises replicating the exact challenges you will face on the job.

BowlingBall

Deliver the most persuasive and engaging customer focussed sales presentations to make your offer the only option in the sea of boring, self-centred competitors

I expected the EMPOWERED AUDIT REPORTS workshop to be a very dry and theoretical course with instructions on how we write reports in Vodafone.

But to tell you the truth, I came home and I said to my wife: “Susan, today I’ve had the most amazing training I’ve ever had!” – and I’ve had some great training!

The training was fantastic – the difference being that the trainer really knew how to bring the message across. The training was very interactive. It not only taught me how to write in the most efficient and professional way but also how to make a powerful connection with the reader.

All in all, we not only learnt how to write reports, but we also learnt how to communicate effectively which I think is the key. That was the real added value of this course.

Dominique Pauwels
Senior Internal Auditor
Vodafone

As a training experience, EMPOWERED FINANCIAL REPORTS took our attention from the very start – not just me, but the whole group.

People were saying: “Wow! It’s 9 o’clock on the day of the first session and we have already defined exactly what the key problem is with our report writing.”

I would definitely recommend this financial report writing training. It’s not just about the books and the materials, but it’s important to learn things that you will remember at work and know how to use.

I immediately applied what I learnt from the training into my real business life. The expertise of the trainer and how the training was delivered was the key to success here. What is delivered is important, but how it was delivered was what I would also like to recommend. In this sense, it was better than 99% of the training I have had till now.

Emre Tor
Corporate Business Account Manager
HSBC

The reason why I chose this training is because I’m writing emails every day – thousands of them! I’ve been trying to handle this volume of writing in the best way possible using some templates which I’ve created, but I wanted to gain more power and control over my word choice.

The training was long enough, and the content was very rich. Also, the Self-Study Tasks and Toolkit were all real lifesavers. I would definitely recommend TOTAL WORD POWER to everybody. After the training, I said to myself, “I wish I’d had this beforehand. So I advise all HR professionals to offer this to the employees in their companies; especially as early as possible in their careers.

What’s more, the TOTAL WORD POWER trainer, Andy Kovacs, was brilliant. He knew how to put the right focus on the training topics and how to keep attention high throughout. He gave the right amount of information, and his performance was meticulous and very impressive. It was a great experience – interesting, engaging and interactive!

Selcuk Candas
Deputy Head of Internal Audit
DenizBank

I think that the topic of report writing is absolutely crucial and, to be honest, I thought that it could not be taught. Writing skills are learnt through on-the-job experience and they are not an easy skill to acquire. EMPOWERED AUDIT REPORTS completely changed my opinion on this and now I’m spending all of my effort to use all of the writing techniques that I learnt.

How to make your sentences shorter; how to get rid of unclear sentences which can confuse the reader; eliminating jargon and terminology; and how to be more economic in the report – these were the most important report writing lessons which I learnt from the course.

But this training offered so much more than just report writing techniques. We learnt so much about the wider subject of effective communication.It’s essential to understand what your stakeholders want to see in your report and to fulfill these objectives. This is a big part of our mission and the course really helped me with this.

I loved that it was so interactive. You have theory and then you have direct participation, so we put what we had learnt straight into practice.

What I also really loved was the trainer’s exceptional presentation techniques. Just attending the training has taught me so much about how to present and how to build up my message logically and make it get through to my audience.

I immediately recommended this training to my line manager, Guido, and to our Country Head. I told them: “You must participate in this training because I’m now going to be using these great report writing techniques which you’re not even aware of.”

Zoltan Gamos
Compliance & Antibribery Manager
Vodafone, Hungary

In my job, I generally communicate with people by writing emails – and it’s really important that the information which I give is short, clear and well-explained. However, when I choose words in English, my explanations often get long.

TOTAL WORD POWER helped me to solve this. I learnt how to choose the right words – professional and sophisticated words – so my emails have become more economic and the writing process has become faster and more efficient. So I’m doing my job so much faster than before.

The delivery of TOTAL WORD POWER was very clear and detailed. Also, it was very visually engaging, so this helped to keep my interest throughout the 2 Live Learning Webinars. It was very practical and it was very interesting.

I would definitely recommend TOTAL WORD POWER to anybody who needs to write lots of emails in English in their job.

Emre Altinoglu
Customer Services Country Manager
Siemens

Bespoke communication learning programmes
to take your performance to the ultimate level

How can you join?

GroupProgramme

You can train your people in-house

... in one of our GROUP LEARNING PROGRAMMES

OpenCourse

Or you can take one of our OPEN SESSIONS in London

VirtualCourse

You can even take a VIRTUAL PROGRAMME

... WHENEVER and WHEREVER you want to

Coaching

We even coach your TOP DOGS!

ROI

EMPOWERING

your organisation's

COMMUNICATION

How do we work?

We have a comprehensive catalogue of bespoke learning programmes to help busy professionals master their leadership communication and technical communication. In addition, we offering fast-track options for non-native communication development for global professionals who do not speak English as their mother-tongue.

All of our programmes are supported by the latest insights from adult learner theory and the 70:20:10 model.

What is more, our programmes are delivered by expert consultants who are thought-leaders in their fields and possess a wealth of experience in both the business environment and formal learning settings.

All of which guarantees maximum ROI for your organisation.

70: 20: 10 Model

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