STORYTELLING
to MAKE
CUSTOMERS BUY

A SALES COMMUNICATION LEARNING PROGRAMME AVAILABLE FACE-TO-FACE, VIRTUALLY OR AS AN E-LEARNING

Available as a consultancy service where we create your sales stories for you!

It’s not really about facts and logic. We agree with someone when we like their story better.

– Walter Fisher

 

Why do this?

Psychologists have proven that there are 2 types of advertisement in the world; those which use analytical persuasion:

  • Facts
  • Figures
  • Measurements
  • Proof

And those which use narrative persuasion:

  • Stories … about a believable character with a mission and challenges which they prospective customer can clearly imagine and empathise with.

Guess what?

Under test conditions, the storytelling adverts were proven to be 70% more persuasive than those which use analytical persuasion.

What does this tell us about the need to use stories to make customers want to buy?

If you’re not doing this, in today’s story-driven world of social media, then your competitors soon will be – and you pockets are going to be a lot lighter as a result.

Storytelling is the essential sales communication skill of the 21st Century. They are the magic ingredient required for cooking up the best sales today.

  • Your stories
  • Your company’s
  • Your colleagues’
  • Your competitors’
  • Your customers’

They add a level of authenticity, trust and memorability like nothing else to your communication.

USE THE MAGNETIC APPEAL, IMAGERY AND EMPATHY OF STORIES TO GET PAST YOUR PROSPECTIVE CUSTOMER’S DEFENCES AND DOUBTS SO THAT YOU CAN TURN THEM INTO ENTHUSIASTIC BUYERS

What are the benefits?

You will start by learning the perfect structure for an engaging, entertaining and unforgettable sales story which will change the heart and mind of your prospective customer and which they will eagerly spread to their stakeholders, peers and sector contacts.

You will learn how to empower the emotional and intellectual impact of your sales stories so that you can create a strong, empathetic bond with your prospect; build your authority, credibility and trust. Also, you will learn how to quickly modify the key elements of your sales stories so you can successfully and it with other prospects with different needs and desires.

Furthermore, you will learn to how to hunt for, spot and collect great sales stories so that you can quickly build a powerful arsenal of tales which help you to close more sales.

Call us on +44 (0) 7914 691 549 or email us at hello@elcconsultants.co.uk to talk to
a Learning Advisor about this programme

Key Content

  1. The advantages of narrative persuasion over analytical persuasion and how to trigger the most powerful persuasive effect on your prospective customers by selecting the right stories
  2. Applying the 6-step narrative framework so that you can quickly create powerful sales stories which enable understanding, simplify complexity, offer clear direction and make your customers want to buy
  3. Maximizing the emotional and intellectual engagement of your sales stories for different prospective customers to make your communication immediately relevant and persuasive
  4. Crafting authentic sales stories into an arsenal of persuasive weapons which can be used on demand to easily get past prospective customers objections, doubts and fears so that they are ready to buy
  5. Weaving empathy and imagery into your story in a way psychologically proven to maximize engagement and increases the memorability and persuasive power of your sales offer over time

This is a practical and engaging workshop backed up by robust theories from psychology and communication theory and with role-play exercises replicating the exact challenges you will face on the job.

CarKey

Master today’s most powerful, persuasive and memorable sales communication approach to change the hearts and minds of your customers and make them want to buy

I expected the Audit Report Writing Workshop to be a very dry and theoretical course with instructions on how we write reports in Vodafone.

But to tell you the truth, I came home and I said to my wife: “Susan, today I’ve had the most amazing training I’ve ever had!” – and I’ve had some great training!

The report writing training was fantastic – the difference being that the trainer really knew how to bring the message across. The training was very interactive. It not only taught me how to write in the most efficient and professional way but also how to make a powerful connection with the reader.

All in all, we not only learnt how to write reports, but we also learnt how to communicate effectively which I think is the key. That was the real added value of this course.

Dominque Pauwels
Senior Internal Auditor
Vodafone

As a training experience, Financial Report Writing Workshop took our attention from the very start – not just me, but the whole group.

People were saying: “Wow! It’s 9 o’clock on the day of the first session and we have already defined exactly what the key problem is with our report writing.”

I would definitely recommend this financial report writing training. It’s not just about the books and the materials, but it’s important to learn things that you will remember at work and know how to use.

I immediately applied what I learnt from the training into my real business life. The expertise of the trainer and how the training was delivered was the key to success here. What is delivered is important, but how it was delivered was what I would also like to recommend. In this sense, it was better than 99% of the training I have had till now.

Emre Tor
Corporate Business Account Manager
HSBC

Bespoke communication learning programmes
to take your performance to the ultimate level

How can you join?

GroupProgramme

You can train your people in-house

... in one of our GROUP LEARNING PROGRAMMES

OpenCourse

Or you can take one of our OPEN SESSIONS in London

VirtualCourse

You can even take a VIRTUAL PROGRAMME

... WHENEVER and WHEREVER you want to

Coaching

We even coach your TOP DOGS!

ROI

EMPOWERING

your organisation's

COMMUNICATION

How do we work?

We have a comprehensive catalogue of bespoke learning programmes to help busy professionals master their leadership communication and technical communication. In addition, we offering fast-track options for non-native communication development for global professionals who do not speak English as their mother-tongue.

All of our programmes are supported by the latest insights from adult learner theory and the 70:20:10 model.

What is more, our programmes are delivered by expert consultants who are thought-leaders in their fields and possess a wealth of experience in both the business environment and formal learning settings.

All of which guarantees maximum ROI for your organisation.

70: 20: 10 Model

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