By Andy Kovacs
To motivate people to reach certain goals, you must engage their emotions; and the key to people’s hearts is story telling.”
– Robert McKee
No MOTIVATION, No ACTION!
How motivated are you to do things which you really don’t care about?
What if I were to tell you it was really important and that I wanted you to do it?
I’m guessing tasks like these don’t even make it on to the last page of your to-do list. At the end of the day, motivation is one of the 3 ingredients in getting people to act. And it’s incredibly difficult to summon up the motivation to do things we don’t care about.
But when I ask most leaders what their tried-and-tested tactics are for getting their stakeholders, peers and teams to care about what they’re asking them to do, I’m usually met with an awkward silence – followed by a statement like this:
“Well, I tell them that it’s really important and that I want them to do it.”
If this tactic doesn’t work on you (and I know it doesn’t work on me!); then I’m struggling to see how it would work on your people.
So how can you make others care enough to follow you?
By Andy Kovacs
Man is a storytelling animal. We make sense of the world by telling stories.
– Walter Fisher
We make sense of the world by telling stories
Do we though?
Storytelling for Business is now a trending training topic in many organisations; but from my experience, it’s a communication skill which is met with derision by many executives.
They make all the right noises when they’re in meetings about how to increase market share with the marketing team. They say:
“Sure, if you think stories persuade people to buy more, then tell them.”
They make all the right noises when they’re in meetings about how to increase employee productivity with the HR team. They say:
“Sure, if you think stories motivate people to work harder, then tell them.”
But few of the executives I know (and that’s a LOT!) believe that storytelling applies to them. (When no one else is listening!) They say: