A LEADERSHIP COMMUNICATION
learning programme available face-to-face,
virtually or as an eLearning
Available as a consultancy service where
we build your stakeholder persuasion strategy
If you wish persuade, you must appeal to interest rather than intellect.
– Benjamin Franklin
Why do this?
There is no way to guarantee that your stakeholders will say: “Yes!” to your offer. And this makes high-stakes persuasion stressful and challenging; we are understandably anxious about the prospect of being rejected.
In addition, most professionals are ill equipped to help themselves. They get blind-sided by what they want and give little regard to defining what their prospect will agree to.
Coupled with this, most people’s persuasion toolkit is restricted to techniques which were modelled to them as children. They employ these limited tactics again and again in a hit-and-hope approach. Scientifically speaking, there is just a 16% chance that your prospect will share the persuasive approach which you are unwittingly employing at any particular moment in time.
Getting your prospects to buy-in is hard enough at the best of times; why not learn the psychology of persuasion and get yourself the other 86% of available options?
Deal with difficult stakeholders who are blocking you from getting what you want by developing natural, authoritative and powerful persuasion skills!
What are the benefits?
You will start by understanding exactly how to understand what your stakeholders are interested in so that you can create offers which they will want to say “yes!” to and which also get you what you want.
You will learn how to structure your message according to proven psychological principles so that it maximizes your chances of getting your stakeholders to buy-in.
Furthermore, you will learn how to anticipate all of the sticking points and doubts which your stakeholders may have so that you can navigate your way around them. Also you will master persuasive decision-making shortcuts so you can greatly increase your chances of reaching agreement by appealing to your stakeholders subconscious persuasive preferences.
- Instantly getting your stakeholders’ attention and creating offers which are as attractive as possible for them – while getting you what you want too
- The 5-Step Persuasive Communication Strategy which will enable you to easily get your audience’s buy-in for your future action plans by mirroring how the human mind works
- The 4-Step Story-Selling Strategy which will enable you to create the most engaging and memorable business reviews and ensure you can get your stakeholders to agree with your interpretation of the events
- How you can anticipate all of the difficult questions which your stakeholders will ask you so that you are always ready to confidently answer them and gain their trust
- Leveraging the 6 Universal Principles of Persuasion to get your stakeholders to agree with you by touching their subconscious soft spots (which even they are not aware of)
This is a practical and engaging workshop backed up by robust theories from psychology and communication theory and with role-play exercises replicating the exact challenges you will face on the job.
Apply robust psychological techniques to get what you want
by powerfully aligning your interests with your stakeholders
I expected the EMPOWERED AUDIT REPORTS workshop to be a very dry and theoretical course with instructions on how we write reports in Vodafone.
But to tell you the truth, I came home and I said to my wife: “Susan, today I’ve had the most amazing training I’ve ever had!” – and I’ve had some great training!
The training was fantastic – the difference being that the trainer really knew how to bring the message across. The training was very interactive. It not only taught me how to write in the most efficient and professional way but also how to make a powerful connection with the reader.
All in all, we not only learnt how to write reports, but we also learnt how to communicate effectively which I think is the key. That was the real added value of this course.
Senior Internal Auditor
As a training experience, EMPOWERED FINANCIAL REPORTS took our attention from the very start – not just me, but the whole group.
People were saying: “Wow! It’s 9 o’clock on the day of the first session and we have already defined exactly what the key problem is with our report writing.”
I would definitely recommend this financial report writing training. It’s not just about the books and the materials, but it’s important to learn things that you will remember at work and know how to use.
I immediately applied what I learnt from the training into my real business life. The expertise of the trainer and how the training was delivered was the key to success here. What is delivered is important, but how it was delivered was what I would also like to recommend. In this sense, it was better than 99% of the training I have had till now.
Corporate Business Account Manager
The reason why I chose this training is because I’m writing emails every day – thousands of them! I’ve been trying to handle this volume of writing in the best way possible using some templates which I’ve created, but I wanted to gain more power and control over my word choice.
The training was long enough, and the content was very rich. Also, the Self-Study Tasks and Toolkit were all real lifesavers. I would definitely recommend TOTAL WORD POWER to everybody. After the training, I said to myself, “I wish I’d had this beforehand. So I advise all HR professionals to offer this to the employees in their companies; especially as early as possible in their careers.
What’s more, the TOTAL WORD POWER trainer, Andy Kovacs, was brilliant. He knew how to put the right focus on the training topics and how to keep attention high throughout. He gave the right amount of information, and his performance was meticulous and very impressive. It was a great experience – interesting, engaging and interactive!
Deputy Head of Internal Audit
I think that the topic of report writing is absolutely crucial and, to be honest, I thought that it could not be taught. Writing skills are learnt through on-the-job experience and they are not an easy skill to acquire. EMPOWERED AUDIT REPORTS completely changed my opinion on this and now I’m spending all of my effort to use all of the writing techniques that I learnt.
How to make your sentences shorter; how to get rid of unclear sentences which can confuse the reader; eliminating jargon and terminology; and how to be more economic in the report – these were the most important report writing lessons which I learnt from the course.
But this training offered so much more than just report writing techniques. We learnt so much about the wider subject of effective communication.It’s essential to understand what your stakeholders want to see in your report and to fulfill these objectives. This is a big part of our mission and the course really helped me with this.
I loved that it was so interactive. You have theory and then you have direct participation, so we put what we had learnt straight into practice.
What I also really loved was the trainer’s exceptional presentation techniques. Just attending the training has taught me so much about how to present and how to build up my message logically and make it get through to my audience.
I immediately recommended this training to my line manager, Guido, and to our Country Head. I told them: “You must participate in this training because I’m now going to be using these great report writing techniques which you’re not even aware of.”
Compliance & Antibribery Manager
In my job, I generally communicate with people by writing emails – and it’s really important that the information which I give is short, clear and well-explained. However, when I choose words in English, my explanations often get long.
TOTAL WORD POWER helped me to solve this. I learnt how to choose the right words – professional and sophisticated words – so my emails have become more economic and the writing process has become faster and more efficient. So I’m doing my job so much faster than before.
The delivery of TOTAL WORD POWER was very clear and detailed. Also, it was very visually engaging, so this helped to keep my interest throughout the 2 Live Learning Webinars. It was very practical and it was very interesting.
I would definitely recommend TOTAL WORD POWER to anybody who needs to write lots of emails in English in their job.
Customer Services Country Manager
Bespoke communication learning programmes
to take your performance to the ultimate level
How can you join?
How do we work?
We have a comprehensive catalogue of bespoke learning programmes to help busy professionals master their Leadership Communication and Expert Communication. In addition, we offering fast-track options for Non-Native Communication development for global professionals who do not speak English as their mother-tongue.
All of our programmes are supported by the latest insights from adult learner theory and the 70:20:10 model.
What is more, our programmes are delivered by expert consultants who are thought-leaders in their fields and possess a wealth of experience in both the business environment and formal learning settings.
All of which guarantees maximum ROI for your organisation.