By Andy Kovacs
I loved this blog by Richard Chambers on the IIA website!
I recommend you read it – today! Here’s the link:
5 Myths that Cloud Awareness About Internal Audit
Let’s make it an International Internal Audit Awareness Month to remember by getting out there and busting some myths!
By Andy Kovacs
You never get a second chance to make a good first impression.
As anyone who has ever written an audit report will tell you, it’s called the “Executive Summary” because this is the only section of the report the executives in your organisation will read … if you’re lucky!
Executive Summaries often lack the urgency, impact and ‘wow’ factor required to stop a busy executive from doing what they’re doing and read the report
This high-profile attention makes writing an Executive Summary a nerve-wracking experience for many auditors. Their boss’s bosses are reading it – so they don’t want to screw it up and make a bad first impression!
I believe this is the reason why a lot of the audit report Executive Summaries which we review here at ELC Consultants lack confidence.
What’s worse, they often lack the urgency, impact and ‘wow’ factor required to stop a busy executive from doing what they’re doing and actually read the report.
There are a lot of articles about how the Executive Summary is the most important section of any audit report and how you mustn’t waste this opportunity to show your value to your stakeholders. Nevertheless, I see very few articles offering practical advice on how to write a great Executive Summary opening.
So here are some lessons from the best scriptwriters in Hollywood to offer some ideas on how to write openings to your Executive Summaries which will get your readers hooked and make them want to read on.
Before we get into that though, we need to understand the mindset of your executive readers. So here’s a philosophical thought experiment which will help to bring this into clearer perspective.
The secret to being boring is to tell everything.
If you were to ask most people how they would like to feel in their day-to-day lives, I’m sure that you would not find many who told you they wanted to feel bored. That includes the reader’s of the Executive Summary of your audit reports.
However, the Executive Summary section of most audit reports is boring. And this is a big problem.
If you don’t engage your reader from sentence one of your Executive Summary, then they won’t read it; and your value will be nullified
Boredom is a feeling which we always try to avoid.
When a film bores us, we change channels.
When a presentation bores us, we drift off.
When a person bores us, we cross the street to get away from them.
If the Executive Summary of your audit report bores your readers, they will not read it.
Nevertheless, I believe that there is a deeper problem here – it’s that auditors who write boring Executive Summaries don’t even realise that they’re doing this.
So here’s a philosophical thought experiment which will help to bring this into clearer perspective.
By Andy Kovacs
The two words ‘inform’ and ‘communicate are often used interchangeably, but they signify quite different actions.
Informing is giving out, communicating is getting through.
Would you want to like to take advice from someone who doesn’t understand you, care about you or show any interest in what you want?
No, neither would I!
But unfortunately, most of the audit reports which we review at ELC Consultants (while designing Audit Report Writing learning programmes for our corporate clients) come across as borderline psychopathic.
My purpose is to open your eyes to the psychology of your process owner when they first read your audit reports
There’s zero empathy.
They don’t speak the reader’s language.
They show no understanding of the psychology and emotional state of the process owner.
So why would anyone want to take the advice they contain (no matter how true or important it may be)?
You may think I’m spoiling for a fight; but my purpose here is not to criticize you and make you feel bad. My purpose is to open your eyes to the psychology of your process owner when they first read your audit report; because I believe this is the first step in being able to write a high-impact and engaging text which gets you what you want by getting their commitment and buy-in.